3 Tips to recover sales using Hispanics

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One of the things I truly enjoy at my agency (besides leading a great team) is speaking at different conferences. It gives me the opportunity to talk with executives and discuss how companies are growing their businesses by including Hispanics as part of their marketing efforts.

Throughout the years, I have found that marketing executives fall into two basic categories of thought on this topic: 1) They really understand the significance of the Hispanic market and realize the importance of seeking the right help to secure their company’s growth. 2) They think that this opportunity translates into more work for them, so the timing never seems right or it is simply not their priority.

These two different business mindsets are making the difference between success and failure.  [Continue reading]

 

4 Key Hispanic marketing predictions for 2015

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This article was originally published online by the Orlando Business Journal. As the New Year starts, there are many lessons companies have learned from marketing to Hispanics during 2014. For starters, the old way of thinking, "I always did it … [Continue reading]

5 Ways to improve ROI with Hispanics

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Many companies are trying to reach out to the Hispanic market as a venue to grow their business. But they haven’t been successful. At a recent national conference, a marketing executive shared with me that his company has been very proactive in the … [Continue reading]