Hispanics and sports: How to make a big business play

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This article was originally published online by the Orlando Business Journal.

From soccer to football, baseball, boxing and basketball, Hispanics represent a huge opportunity for the sports industry.

According to a Nielsen report, 94 percent of Hispanic males are sport fans, and 56 percent consider themselves avid fans. This translates into bigger audiences and a huge opportunity to increase ticket sales.

Although they think they’re making an effort, some sport teams and their sponsors still are struggling to connect with the rapidly growing Hispanic market. Some executives think it is an operational challenge. Others feel that being present in the community with one of their Hispanic employees or becoming a sponsor of a nonprofit Hispanic organization in their markets is all it takes to reach every fan in the community.

The truth is the lack of cultural understanding and the inclusion of a multicultural strategy as part of an overall marketing effort is what is limiting the growth of these teams and their sponsors. [Continue reading]

 

Coffee: 4 tips to brew better sales with Hispanics

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Hispanics love coffee. It’s part of their culture. Today they are helping to drive the growth of coffee sales. It is estimated there are more than 31.3 million Hispanics who drink coffee in the USA. They represented a growth of 13% between 2010 and … [Continue reading]

3 Tips to recover sales using Hispanics

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TGA-BLOG_Banners-sales

One of the things I truly enjoy at my agency (besides leading a great team) is speaking at different conferences. It gives me the opportunity to talk with executives and discuss how companies are growing their businesses by including Hispanics as … [Continue reading]

4 Key Hispanic marketing predictions for 2015

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This article was originally published online by the Orlando Business Journal. As the New Year starts, there are many lessons companies have learned from marketing to Hispanics during 2014. For starters, the old way of thinking, "I always did it … [Continue reading]