This article was originally published online by the Orlando Business Journal.
Hispanics are the second-largest consumer market in the U.S., so your business must have a multicultural strategy in place to succeed.
Hispanics will account for more than 40 percent of employment growth in the next five years and more than 75 percent between 2020 and 2034, according to a study from IHS. Employment growth translates to more sales and more people buying products or services.
Many companies are trying to reach out to the Hispanic market as a venue to grow their business, but they haven’t been successful. So, if you really want to assure growth in your organization and develop the right execution, here are six helpful tips to keep in mind for a successful approach: