Salud! Using beer to boost sales with Hispanics.

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Beer is not just an American favorite; it is also the drink of choice for many Hispanics. From birthday parties to sporting games, social events, and more—Hispanics love to celebrate with friends and family. It is part of their culture, fueled by emotions, heritage, and pride. And for many, a cold beer is a refreshing part of that celebration.

According to the Nielsen report, “Hispanics Hop on the Latest Beer Trend,” beer represented nearly half of Hispanics’ beverage alcohol sales in 2014 (45% of all Hispanic households compared to 38.8% of non-Hispanics).

Hispanics love all types of beers. However, above-premium beer grew more than 9.5% year over year compared to 7.8% with non-Hispanics, according to this report. Imported beers are among their favorites, reaching 31% of the market share. Mexican imports have gained 86% of their volume from premium lights and it currently tops their choices.

Since the Hispanic market has become the new trendsetting mainstream, these figures represent a huge business opportunity for manufacturers, distributors, bars, clubs, and restaurants. Besides Mexican import beers, which represent half of the top 10 brands within this segment, Hispanics also prefer flavored offerings, such as fruit infusions, ciders, and shandies. Hispanic Millennials are more likely to purchase flavored beer compared to Generation X (those consumers between 35-54 years old who usually prefer imports). [Continue reading]

 

Coffee: 4 tips to brew better sales with Hispanics

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Hispanics love coffee. It’s part of their culture. Today they are helping to drive the growth of coffee sales. It is estimated there are more than 31.3 million Hispanics who drink coffee in the USA. They represented a growth of 13% between 2010 and … [Continue reading]

3 Tips to recover sales using Hispanics

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One of the things I truly enjoy at my agency (besides leading a great team) is speaking at different conferences. It gives me the opportunity to talk with executives and discuss how companies are growing their businesses by including Hispanics as … [Continue reading]

4 Key Hispanic marketing predictions for 2015

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This article was originally published online by the Orlando Business Journal. As the New Year starts, there are many lessons companies have learned from marketing to Hispanics during 2014. For starters, the old way of thinking, "I always did it … [Continue reading]