Minorities on track to become the majority: Here are 3 key ways to assure business growth

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This article was originally published online by the Orlando Business Journal.

It’s only a matter of time.

Minorities will hold a 56 percent majority in America by 2060, according to the U.S. Census Bureau. Yes, you read it right. Whites will comprise just 44 percent of U.S. population within 45 years. By 2060, the non-Hispanic white population, currently the majority group, is projected to drop from 198 million in 2014 to 182 million.

Meanwhile, Hispanics will account for more than 40 percent of employment growth in the next five years and more than 75 percent between 2020 and 2034, according to a new study from HIS.inc (NYSE:HIS). This population is projected to increase from 55 million in 2014 to 119 million in 2060. That’s a 115 percent increase, meaning more than one quarter of our nation (29 percent) will be Hispanic.  [Continue reading]

 

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Hispanics love coffee. It’s part of their culture. Today they are helping to drive the growth of coffee sales. It is estimated there are more than 31.3 million Hispanics who drink coffee in the USA. They represented a growth of 13% between 2010 and … [Continue reading]

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Many companies are trying to reach out to the Hispanic market as a venue to grow their business. But they haven’t been successful. At a recent national conference, a marketing executive shared with me that his company has been very proactive in the … [Continue reading]