One of the things I truly enjoy at my agency (besides leading a great team) is speaking at different conferences. It gives me the opportunity to talk with executives and discuss how companies are growing their businesses by including Hispanics as part of their marketing efforts.
Throughout the years, I have found that marketing executives fall into two basic categories of thought on this topic: 1) They really understand the significance of the Hispanic market and realize the importance of seeking the right help to secure their company’s growth. 2) They think that this opportunity translates into more work for them, so the timing never seems right or it is simply not their priority.
These two different business mindsets are making the difference between success and failure. [Continue reading]