Hispanics are growing at a fast pace and already that impact is significant. Their purchasing power is estimated to increase 50% by 2015 to $1.5 trillion dollars. And they are quickly becoming trendsetters in the digital world, as well—from device ownership to usage.
Smart devices have impacted our lives in countless ways. For example: the way we interact with people, how we ask for help or advice, how we stay connected with our community or create our perception of different brands. For many Hispanics, having the latest mobile technology is a reflection of their social status. It’s part of “Living the American Dream.”
Based on the latest Nielsen report “Digital vs Universal: How U.S. Hispanics are Driving Growth in Digital,” nearly 3 out of 4 Hispanics (72%) own a smart phone and about half of them (47%) are planning to upgrade or replace their mobile handset in the next 6 months, compared to just 30% of overall consumer market.
For many Hispanics, the smart phones or tablets are their first computer. Price, practicality, and usage play important role at time of purchase. It really does the job at a lower cost investment compared with a computer. You can surf on the web, buy products, read the news, look for products reviews, and stay connected with your family through email or social media outlets just with a tap. Besides that, you do not have to incur another Internet connection expense at home. So, the savings is crucial. [Read more…]