This article was originally published online by the Orlando Business Journal.

The market is evolving at a fast pace, so having a strong digital presence on the web is crucial for any business today. That’s because many people think if you’re not on the web, your business isn’t trustworthy.

Often, business owners feel overwhelmed when they think about how to get the right traffic to their site. Search engine optimization (SEO) is vital if you want people to find your business online. It will generate leads, set you apart from your competition and, ultimately, improve sales.

Chris Romero, webmaster and SEO expert, shared these insights about SEO and how to drive free organic traffic to a company website: “Most SEO is simple common sense. The more your site is being talked about online from social media posts, forums and press releases, the more traffic you will get. What also helps is how much content your site has that is being shared by others and that readers find truly informative.” [Read more…]